PROJECT:
Business Connect Adventure created a holiday campaign called “The 12 Days of Adventure” which were surprise deals for their various outdoor and survivalist water purification products for 12 days in December. It was presented across different touchpoints such as their website and social media in a festive advent calendar style. The website, social media accounts and email marketing needed a cohesive look for this project, and I created graphics to meet the creative team’s vision.
WHAT I DID:
All graphics were created by me with creative direction and input from the BCA Adventure creative team, including copywriters and web designers.
REASONING:
The goals of this project were to blend aspects of the aesthetics, palette and typography of the Business Connect Adventure brand with a jolly holiday theme of an advent calendar, and keep all the various touchpoints cohesive while doing so. I used a sage green that was part of the brand palette in the background, as well as their signature typography to keep the content grounded to the brand, while adding in Christmas-y illustrations and accents to keep things light and fun.
The 12 Days of Adventure
Website Header
Directed from a link in their email or through social media, visitors would land on this page to discover the deal of the day.
Social Media
INSTAGRAM CAROUSEL POST
In this Instagram post, the user swipes to see all the slides of items on sale for the 12 Days of Adventure. The first post features a lifestyle image to integrate better with the rest of the grid on their Instagram account.
SLIDE 1 (VISIBLE ON GRID)
SLIDES 2–7 (USER SWIPES LEFT TO SEE ALL)
INSTAGRAM STORIES
Each day an Instagram story was posted to direct users to the deal of the day. A blurred out gray version of the mystery item was shown to entice users to click to see the deal.
Email Marketing Header
EMAIL HEADER
I was asked to design an email header that was cohesive with the Instagram content.
