PROJECT:

Gianni Inc provides suits and menswear to costume departments on film and TV productions. Gianni recently launched a subsidiary business called SuitFinders, targeting hospitality business such as hotels and restaurants.

WHAT I DID:

I was brought on to increase Gianni’s social media and web presence, and other marketing related tasks. I also assisted with establishing the look and feel of the SuitFinders brand.

REASONING:

Gianni has run a successful business selling suits to film and television costume departments since 1993, but relied mostly on word of mouth to promote his business. With a younger generation of costumers and costume designers looking to social media and the web, he needed a digital presence. Gianni is very specific about the aesthetics of his brand, preferring a classic and elegant look.