Ice Cream Madness

PROJECT:

A fictional ice cream festival held at the Ace Hotel in Palm Springs.

WHAT I DID:

This self initiated project was imagined entirely by me, and I created all logos, icons, marketing materials and merchandise mock ups.

REASONING:

The visual identity of Ice Cream Madness is inspired by midcentury “atomic” space age designs, as well as the googie architecture style of diners and roadside attractions. 

I approached the logo by considering the iconic boomerang shape. Its similarities to a bowl, and also a banana, lead me to the idea of a banana split. This not only communicated the purpose of the event, but also its location - Palm Springs, which is known as a mecca of midcentury modern architecture.