PROJECT:

The Scribble Pen is a fictional electronic “smart pen” that allows real world notes and sketches on physical paper to be imported into the Adobe Suite of creation software. This product was conceived as part of a final group project in the UCLA Extension “Integrated Marketing Communications” course. 

WHAT I DID:

All ads and logotype were initiated and executed by myself, with feedback and ideas suggested from fellow students in my group.

REASONING:

The goals were to demonstrate the practical functionality and potential use cases for this electronic pen to our target audiences. The two demographics we chose to focus on with our ad types were A: 16-24 year old students and hobbyists; and B: 25-45 year old professional artists and illustrators.