PROJECT:

A series of Instagram stories for Business Connect South Africa, to educate followers on ways to stay hydrated in the summer heat.

WHAT I DID:

Created all illustrations and laid them out in Instagram story format, with inspiration and copywriting provided by the Business Connect creative team.

REASONING:

The BC South Africa creative team provided inspiration for the type of infographic they were looking for, with copywriting to indicate a series of steps one should take to stay hydrated in hot temperatures. My goals were to keep the series aligned with the Business Connect South Africa brand, illustrate the concepts in a clear and concise manner, and bring entertainment and delight to the viewer.